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Why are studios creating/releasing video games alongside a movie?
Well I think that's an obvious answer. Money! Money is the root of all evil... I mean answer. When a movie is released, it will probably make millions or even billions in profit. Why not double that profit with a video game? Video games are very popular. With a game attached to a movie, the movie will increase its popularity.
Movie watchers will be enthralled by the movie and would want more... Video game is the answer. It is perfecto. These people want to a part of the story line and now they can do that with a movie. An example is AVATAR. How many people were fascinated by this movie? Um everyone! How much did the movie make? More than $2 billion! The video game grossed almost $1 billion! Wow. That's a lot of money.
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If you want to gross a big profit, produce a movie and release a video game alongside it. You will be set.
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